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3.1Talking HeadStory Open hookLifestyle
Hook
My cousin is getting married today and I just decided to buy a new dress. Let’s see what I find.
@autumnhitthejackpot
1.1M followers · usually 122.0K views a post
Views
367.9K
Likes
27.1K
Comments
305
Shares
93
Promoted product
TJ Maxx
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Why it worked
The video combines a relatable problem (needing a new outfit for an event) with a common activity (shopping) and a popular format (try-on haul). The creator's authentic reactions and the inclusion of multiple stores add to the engagement.
Summary
The creator goes shopping for a dress for her cousin's wedding because she dislikes her current options. She visits Burlington and TJ Maxx, trying on several dresses from brands like Calvin Klein and Rachel Zoe. Ultimately, she purchases a dress from TJ Maxx and a tote bag.
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Transcript, structure and on-screen text
6 beats, a 479-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
My cousin is getting married today and I just decided to buy a new dress. Let’s see what I find.
More from @autumnhitthejackpot
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