Help me pick a wedding guest dress at Marshall's ✨

@lizzridgewood

1.3K followers · usually 4.9K views a post

Views

323.6K

Likes

26.2K

Comments

376

Shares

1.1K

SoundTikTok sound · original sound - whimsigothiic

Promoted product

Marshalls

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9 videos8 creators

Why it worked

The video leverages the popular 'help me choose' format, which encourages high engagement through comments and opinions, while showcasing accessible fashion from a well-known retailer.

Summary

The creator tries on two different dresses in a Marshall's fitting room to get opinions on which one to wear as a wedding guest. She showcases the dresses with and without a shawl to help her followers decide.

Structure

1Creator introduces the goal of picking a wedding guest dress
2First dress shown with a shawl
3First dress shown without a shawl
4Second dress shown
5

Original caption

Help a girly out ✨😭 #dresses #weddingguest #weddingguestdress #dress #classystyle

More from @lizzridgewood

Product placement

Marshall's (a) ACTS: the creator is physically inside the store, operating its inventory by trying on dresses found there. Removing the name would change the context of where the shopping is happening.