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2.8Talking HeadProblem Callout hookEducation
Hook
me calculating how i'm going to afford tuition, rent, a new wardrobe, hair, nails and lashes before the semester starts with $4.27 to my name
@julieannuhh
93.3K followers · usually 23.5K views a post
Views
62.8K
Likes
15.2K
Comments
26
Shares
1.1K
Why it worked
The video likely resonated with a young audience facing similar financial pressures related to college, using relatable humor and a common scenario to achieve virality.
Summary
The video shows a young woman sitting at a laptop, appearing to calculate her finances. On-screen text humorously highlights the struggle of affording college expenses with very little money.
Structure
- 1Woman at laptop
- 2On-screen text about financial struggles
- 3Humorous depiction of budgeting for college
On-screen text
me calculating how i'm going to afford tuition, rent, a new wardrobe, hair, nails and lashes before the semester starts with $4.27 to my name
Original caption
if there’s a will there’s a way #fyp #college
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