What's in My Bag: College Edition ft. Kipling

@socksandmascara2.0

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2.7M

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1.2K

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SoundTikTok sound · original sound - socksandmascara2.0

View velocity

+1.5M views over 19.6d · ~77.5K/day · 4 observations

Promoted product

Kipling backpack

There’s nothing more comforting than a reliable backpack and book bag for all of your essentials. Discover our selection of backpacks and book bags online now.

Why it worked

The video effectively uses a 'What's in My Bag' format, a popular and relatable trend for college students, to showcase the product's functionality and organization features in a visually appealing way.

Summary

The creator showcases her Kipling backpack, detailing its compartments and how she organizes her college essentials like a laptop, notebooks, charger, lip gloss, and headphones. She then walks to class with the backpack, encouraging viewers to check out Kipling's back-to-school collection.

Structure

1Introduction of the Kipling backpack
2Demonstration of compartments and organization
3Packing essentials like laptop, notebooks, charger, and headphones
4Transition to walking to class with the backpack

Original caption

love my perfect new bag for all my college essentials!! @Kipling USA #KiplingPartner

More from @socksandmascara2.0

Product placement

Kipling (brand): ACTS - The video features a Kipling backpack, showing its compartments and how items fit inside. Removing it would change the video's focus. Kipling USA (brand): APPEARS - Mentioned in the caption as a partner. Removing it would not change the video's content.

Call to action

Check out Kipling's back to school collection and find the perfect bag for your school year

On-screen text

What's in My Bag: College Edition ft. Kipling #AD

Transcript

here's everything in my college bag featuring Kipling and pockets I love how many zippers and pockets this bag has I have a lot of stuff and I like to stay organized so this is perfect my laptop and my notebooks are accessible in the big pocket and I love how easily everything fits then my sunglasses in the top zipper pocket make it perfect for whenever I need them basically I need a charger and lip gloss because my phone's always dead and my lips are always dry then my headphones have their own little space in the bag along with my pens and pencils on the side on the side then my clip on the top and I'm ready to go to class check out Kipling's back to school collection and find the perfect bag for your school year