#cotopaxipartner

@laurenbrown2307

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SoundTikTok sound · original sound - laurenbrown2307

Promoted product

Cotopaxi Tasra 16 liter backpack

Why it worked

The video effectively blends a relatable "back to school" shopping experience with a product showcase, making the promotion feel organic and helpful rather than overtly salesy. The creator's genuine engagement with the products and clear comparison of features likely resonated with viewers looking for similar items.

Summary

The creator goes back-to-school shopping at Dick's Sporting Goods to find a Cotopaxi backpack. She compares two models, the Mente 32 liter and the Tasra 16 liter, ultimately choosing the Tasra.

Structure

1Introduction to back-to-school shopping at Dick's for a Cotopaxi backpack
2Showcasing the Mente 32 liter day pack
3Showcasing the Tasra 16 liter backpack
4Comparing the two backpacks
5

Original caption

Make sure to shop @COTOPAXI at Dicks Sporting Goods for back to school!! #cotopaxipartner#backtoschool#collegeessentials#cotopaxi#college

More from @laurenbrown2307

Product placement

Dick's Sporting Goods: ACTS - it is the retail location where the creator shops for products. Removing it would change the context of the shopping trip. Cotopaxi: ACTS - its backpacks are the subject of the video. The creator shows them, discusses their features, and ultimately chooses one. Removing it would remove the video's purpose. Mente 32 liter day pack: ACTS - it is a specific product being discussed and shown. Removing it would change the video's focus. Tasra 16 liter backpack: ACTS - it is a specific product being discussed and shown. Removing it would change the video's focus.

Call to action

get yours at Dick's Sporting Goods today

On-screen text

#cotopaxipartner BACK TO SCHOOL SHOPPING At DSG for a Cotopaxi backpack I wanted something for class and everyday life I found a couple options the Mente 32 liter day pack in the color blue smoke it was very spacious with lots of pockets and even a 16 inch padded laptop sleeve in the back very stylish on then I saw the Tasra in the shade fatigue to the previous one I like that this one was a little bit smaller in the front It was a pretty hard decision but I decided to go with the Tasra 16 liter backpack get yours at Dick's Sporting Goods today

Transcript

Come back to school shopping with me at DSG for a Cotopaxi backpack because I just found out they carry Cotopaxi backpacks in store now. I wanted something for class and everyday life, so I found a couple options. The first one that I saw was the Mente 32 liter day pack in the color blue smoke. It was very spacious with lots of pockets and even a 16 inch padded laptop sleeve in the back, very stylish on. Then I saw the Tasra 16 liter backpack in the shade fatigue. With similar features to the previous one, I like that this one was a little bit smaller in the front. It was a pretty hard decision, but I decided to go with the Tasra 16 liter backpack. Make sure to get yours at Dick's Sporting Goods today.