Why it worked
The video likely performed well due to its emotionally resonant and relatable content, tapping into common anxieties and experiences related to mental health. The interactive nature of the 'tests' and the provocative hook encourage engagement and sharing.
Summary
The video presents a series of screens related to depression tests and mental health. It shows results from a depression test indicating severe depression, asks questions about upbringing and sleep, and displays a visual test where users identify faces or a vase first. It concludes with a progress bar for "mental trauma" and a final result screen for "High Depression" with a prompt to swipe left to learn more.
Structure
- 1Depression test result: Severe Depression
- 2Questions about upbringing and sleep
- 3Visual test: Face or Vase
- 4Mental trauma progress bar
- 5Final depression test result: High Depression
Call to action
Swipe left to learn more about depression tests.
On-screen text
If you can watch this without crying, you are the chosen one
Your Depression Test Result
Warning icon
Severe Depression
39
OUT OF 39
Your responses indicate severe depression. Based on your answers, these symptoms seem to be greatly interfering with your relationships and the tasks of everyday life.
Who raised you growing up?
Both parents
Just one parent
Someone else
How easy is it for you to fall asleep?
I'm out the second I lie down
Maybe 10-15 mins
Toss around for a while
Barely sleep at all
Depression Test
What did you spot first?
Face
Vase
YOUR LEVEL OF MENTAL TRAUMA
15 %
46 %
DEPRESSION TESTS
Your Results
38
/ 63
High Depression
Swipe left to learn more about depression tests.
0-7
8-15
16-25
26-42
43-63
Minimal Depression
Mild Depression
Moderate Depression
High Depression
Severe Depression