Why it worked
The video uses a common engagement tactic of presenting a quiz or test, which encourages user interaction. The topic of mental health and depression, combined with the visual elements and the promise of a 'result,' likely drove curiosity and shares.
Summary
The video presents a series of questions related to personal experiences and sleep habits, framed as a "Depression Test." It then shows a loading screen with analysis text, followed by a result screen indicating "Severe Depression."
Structure
- 1Introduction with "Lie or..." and a visual illusion.
- 2Questions about upbringing and sleep habits.
- 3Loading screen with analysis of childhood trauma.
- 4Result screen showing "Severe Depression."
Call to action
Swipe left to learn more about depression tests
On-screen text
Lie or...
Depression Test
What did you spot first?
Face
Vase
Who raised you growing up?
Both parents
Just one parent
Someone else
How easy is it for you to fall asleep?
I'm out the second I lie down
Maybe 10-15 mins
Toss around for a while
Barely sleep at all
13%
Reviewing your answers
Analysing the risk of childhood trauma
Estimating how childhood affected your adult life
Preparing ways to heal inner child
Your childhood trauma results are
61%
Preparing ways to heal inner child
Your childhood trauma results are ready
Swipe left to learn more about depression tests
Your Depression Test Result
! Severe Depression
1
OUT OF 39
Your responses indicate severe depression. Based on your answers, these symptoms seem to be greatly interfering with your relationships and the tasks of everyday life.