Why it worked
The video leverages a common psychological hook (optical illusions and personality tests) to engage viewers. The progression through a series of questions and a 'result' screen creates a sense of personalized feedback, encouraging interaction and sharing.
Summary
The video presents a series of questions and visual tests, seemingly related to mental health and childhood experiences. It progresses through a 'Depression Test' and a 'Who raised you growing up?' question, culminating in a 'Your childhood trauma results are ready' screen and a final result indicating 'Severe Depression'.
Structure
- 1Introduction with a "Lie or..." prompt and an optical illusion.
- 2Questions about upbringing and experiences of distress.
- 3A loading screen indicating analysis of answers and childhood trauma.
- 4A final result screen showing "Severe Depression" with a score.
Product placement
The video features a series of interactive tests and results screens that appear to be part of a mental health assessment tool or app. The specific product name is not mentioned, but the interface suggests a digital service.
Call to action
Swipe left to learn more about depression tests
On-screen text
Lie or...
Depression Test
What did you spot first?
Face
Vase
Who raised you growing up?
Both parents
Just one parent
Someone else
Ever got hurt in any form of dis
Yeah, often
Sometimes
Rarely
Never
13%
Reviewing your answers
Analysing the risk of childhood trauma
Estimating how childhood affected your adult life
Preparing ways to heal inner child
Your childhood trauma results are
ready
61%
Preparing ways to heal inner child
Your childhood trauma results are
ready
Swipe left to learn more
about depression tests
Your Depression Test Result
A Severe Depression
1
OUT OF 39
Your responses indicate severe depression. Based on
your answers, these symptoms seem to be greatly
interfering with your relationships and the tasks of
everyday life.