Why it worked
The video uses shocking and unusual imagery of objects interacting with an eye to grab attention and provoke curiosity, making it highly shareable due to its provocative nature and the question posed.
Summary
The video shows a close-up of an eye with various objects being placed on or near it, including a paperclip, safety pin, paint, a can, a snail, and stickers. The on-screen text asks why people risk their eyesight for a photo.