HAIR PRODUCTS THAT ARE WORTH THE MONEY

@aniyahserinity

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SoundTikTok sound · original sound - aniyahserinity

Promoted product

K18

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

3 videos3 creators

Why it worked

The video leverages a popular format of "holy grail" product recommendations, appealing to viewers seeking effective solutions for specific hair goals like achieving a silk press. The inclusion of multiple well-known and respected brands creates a sense of authority and broad appeal.

Summary

The creator showcases several hair products that they believe are worth the money, specifically for achieving a silk press. The video lists K18 shampoo and conditioner, Amika Smooth Over Treatment, Kerastase hair mask, Olaplex No 7 Bonding Oil, and Kenra Professional Blow Dry Spray.

Structure

1Intro: Hair products worth the money
2K18 Shampoo and Conditioner
3Amika Smooth Over Treatment

Original caption

Hair products that will always take my money bc they have never failed me🤭 #worththemoney @AMIKA: @Kenra Professional @Olaplex @Kérastase @K18 Hair #hairproductsyouneed

More from @aniyahserinity

Product placement

K18 SHAMPOO AND CONDITIONER: ACTS - used to wash and condition hair, likely for repair or maintenance. Removing it would change the hair care routine shown. AMIKA SMOOTH OVER TREATMENT: ACTS - applied to hair for smoothing. Removing it would change the hair treatment shown. KERASTASE HAIR MASK: ACTS - applied to hair as a hydrating treatment. Removing it would change the hair care routine shown. OLAPLEX NO 7 BONDING OIL: ACTS - applied to hair for bonding and likely shine/protection. Removing it would change the hair care routine shown. KENRA PROFESSIONAL BLOW DRY SPRAY: ACTS - used during blow-drying to protect hair. Removing it would change the blow-drying process shown.

On-screen text

HAIR PRODUCTS THAT ARE WORTH THE MONEY K18 SHAMPOO AND CONDITIONER AMIKA SMOOTH OVER TREATMENT KERASTASE HAIR MASK OLAPLEX NO 7 BONDING OIL KENRA PROFESSIONAL BLOW DRY SPRAY

Transcript

Hair products that are absolutely worth the money for the girl who loves a good silk press. The K18 damage shield shampoo and conditioner. Amika Smooth Over Treatment. The Kerastase hydrating hair mask. Olaplex No 7 Bonding Oil and Kenra Professional Blow Dry Spray.