LOOKING

@cocky_styles

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SoundTikTok sound · naughty girl sped up

Promoted product

K18

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

5 videos5 creators

Why it worked

The video effectively showcases a dramatic hair transformation with vibrant colors and a trendy cut, appealing to viewers interested in hair styling and color trends. The client's genuine excitement and the stylist's clear explanations create an engaging and satisfying viewing experience.

Summary

A hairstylist transforms a client's hair from multi-colored to a deep red with black undertones, using K18 and R+CO COLOR products. The client is thrilled with the final result, expressing her love for the new look.

Structure

1Client expresses desire for a full red color with "fox tips" and "raccoon tail" accents.
2Stylist begins the process, noting the client's initial nervousness and the unique "punk raccoon tail" cut.
3

Original caption

Ughhh Im in lovveee, came out amazing 😍 ty for coming in @makaylalala 🦭 #bouncyblowout #foxtips #racoontailhair #njstylist

More from @cocky_styles

Product placement

K18 (hair product) ACTS - it is applied to the client's hair to help maintain its integrity. Removing it would change the hair treatment process. R+CO COLOR (hair dye) ACTS - it is mixed and applied to the client's hair to change its color. Removing it would change the hair treatment process. R+CO COLOR (hair dye) ACTS - it is mixed and applied to the client's hair to change its color. Removing it would change the hair treatment process.

Call to action

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On-screen text

LOOKING DOING YEP FULL RED DO LIKE FOX TIPS THROUGH FAUX TIPS THEN RACOON AND YEAH ON YEAH FIRST HAIR NERVY STARTED IS EVER AGAIN YES LIKE DOING DON'T AND K18 IN WE BLEACH USED COLOUR INTEGRITY AND ROOTS DOESN'T R+ HER COLOUR A WITH HER FORMULATION THEN COLOURS SECTION ENDS TO STEPH MY LITERALLY SHE'S AND SHOWING TO YOU ONE OUT THEN DIRECTED THE FOX SO SUPER THE WAS TEDIOUS BOUNCY IT CAN IT BEAUTIFUL OH GOD IT LOOKS GOOD AMAZING PRETTY SO LOVE WOW GOODNESS IN SO GOOD OH GOODNESS

Transcript

What are you looking What are you doing today? Yep. I want to do full red. Do Like fox tips through. Faux tips Then racoon And Yeah. On Yeah. First hair. Nervy. Started Is Is a curly cut, is it? Ever Again? Yes. Like Doing Don't And K18 In We Bleach Used Colour Integrity And Roots. Doesn't R+ Her colour A With Her Formulation. Then Colours Section Ends To Steph. My Literally She's And Showing To You One Out. Then Directed The Fox So Super The Was Tedious. Bouncy. It. Can It. Beautiful. Oh God. It Looks Good. Amazing. Pretty. So Love. Wow. Goodness. In So Good. Oh Goodness.

We started out with k19 as usual to protect her hair and a preliminary cut to ge