Why it worked
The video uses high-quality, aspirational imagery of a popular destination to build anticipation for a career opportunity, leveraging the emotional connection fans have with the brand.
Summary
A short video featuring a monorail passing the Epcot ball at Disney World to announce that applications for a travel agency are opening the next morning. The video serves as a teaser for potential Disney travel planners.
Structure
- 1Visual of monorail passing Epcot
- 2On-screen text announcing application opening
- 3Call to action to set an alarm
Product placement
Magic Moments Travel agency services
Call to action
Set your alarm for tomorrow at 9am EST to apply.
On-screen text
TOMORROW 9AM EST
Applications open
Are you ready?