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All breakouts
2.0KOtherOther hookLifestyle
Hook
one of each, please!!
@haley.and.the.magic
6.4K followers · usually 606 views a post
Views
1.1M
Likes
128.1K
Comments
832
Shares
29.0K
Promoted product
Owala Wicked FreeSip
Owala Bags
Why it worked
The video leverages high-demand pop culture IP (Wicked) and a limited-edition product drop to create urgency and desire among fans.
Summary
The video showcases a promotional collaboration between the water bottle brand Owala and the movie Wicked. It cycles through images of the co-branded 32oz FreeSip bottles in different colorways.
Structure
- 1Introduction of the co-branded product
- 2Display of the pink bottle
- 3Display of the green bottle
- 4Display of both bottles together
Product placement
Owala Wicked FreeSip water bottles are the sole focus of the video.
On-screen text
WICKED FOR GOOD
one of each, please!!
32oz FreeSip
Drops 10/8 @10am MT
Original caption
I’ll take both. 💗💚 #wicked #forgood #owala #wickedmerch #wickedmovie
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