BROKE

@iamjoshgalindo

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Galindo Group Real Estate iamjoshgalindo.com/retreat ↗

Why it worked

The video uses a relatable narrative of overcoming financial struggles ('broke') through hustle and unconventional methods, which resonates with viewers. The creator's personal story and the visual of him on a street bike add a unique and engaging element, making the promotion of his real estate services feel authentic and inspiring.

Summary

A real estate investor shares how he used to be broke, relying on his wife's income and listing properties on Craigslist with a street bike to get around. He recounts a specific instance where he listed a house for sale, and a cash buyer named Mr. We Wang called him, leading to a successful deal.

Structure

1Defining "broke" as a realtor
2Describing past methods of finding deals
3Listing a property on Craigslist
4Receiving a call from a cash buyer
5The successful outcome of the deal

Product placement

The video features the creator wearing a sweatshirt with "GALINDO GROUP REAL ESTATE" visible on it. The narrative revolves around his experiences as a real estate investor and agent, specifically mentioning his company and the process of flipping houses.

Original caption

Success didn't start with a big break. It started with showing up every single day. One opportunity. One phone call. One chance to prove yourself. You never know which moment will change everything.

More from @iamjoshgalindo

Their other posts in the index, biggest breakout first.

On-screen text

BROKE I SAY THIS QUESTION LIVING BROUGHT I'M A REALITOR IT'S THIS WAS INVESTOR DOLLARS CHECKS HAVE THOSE FOLDOUT ON MY ON MY MY HELMET ADDRESSES AND CITY HOMES THE AND SO AGENT PUTTING LISTINGS OREOS WITH MY FLIPS THIS WAS CRAIGSLIST SAYING AND SO I'LL TRY IT PANZA RIGHT I PUT IT CRAIGSLIST HOUSE CALL WE CAZED CASH YOU CAN LET AND I NEVER BIKE AND T JUST GOD BE SUCHA RIGHT INSIDE I LIKE IT WE WROTE THE OFFER STORY OF BEING BROKE

Transcript

I'm broke as a joke. When I say broke, like this stuff was out of the question. Broke was like I'm living off what Crystal brought home that night. And I'm just a realtor. I would wake up, it's crazy as this was, my investor would give me a few million dollars in cashier's checks. I would have those foldout chairs on my, on my jacket, put on my helmet, get all my addresses typed in, and I'd be on a street bike and shoot around the city driving homes in preparation for the auction. And so, agent in my office putting listings of Oreos, which you guys can do with my flips. This was the times on Craigslist saying house for sale. And so I'll try it. So I took Ponzas, which is right down here. I put it on Craigslist and just wrote house for sale, call and Mr. We Wang called me and said I'm a cash buyer and I'm standing in front of Ponzas. If you can let me in, I'll let you represent me. And boy did I never drove that street bike so fast. And I went right there and I remember being like, just God, please be real. Because that's such a crazy thing, right? And we walked inside and he goes, I like it. We wrote the offer. Story of being broke.