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INSOMNIAC 5:30 AM CAKE BAKE (34 WEEKS PREGNANT)
@yahabibaaa
122.2K followers · usually 133.3K views a post
Views
66.9K
Likes
2.2K
Comments
17
Shares
10
Promoted product
Betty Crocker Super Moist Vanilla Cake Mix
Why it worked
The video taps into a relatable experience of pregnancy cravings and insomnia, presented in a casual, authentic way. The quick cuts and relatable commentary make it engaging and shareable.
Summary
A pregnant woman, suffering from insomnia at 5:30 AM, decides to bake a cake. She gathers ingredients, makes the cake, and puts it in the oven, all before her doctor's appointment.
Structure
- 1Waking up with insomnia
- 2Deciding to bake a cake
- 3Gathering ingredients and making the cake
- 4Baking the cake
- 5Taking the cake out of the oven
Product placement
Keurig (acts - used to make coffee, visible result comes from it, removing it would change what happens in the video); Betty Crocker Super Moist Vanilla Cake Mix (acts - used to make cake, visible result comes from it, removing it would change what happens in the video); Grade AA Eggs (acts - used to make cake, visible result comes from it, removing it would change what happens in the video); Super Coffee Creamer Sweet Cream (acts - used in coffee, visible result comes from it, removing it would change what happens in the video)
Original caption
It turns out the midnight baking urge is way more common than I thought, and after searching around online I realized so many others have experienced this exact same middle of the night cake baking craving hitting them out of nowhere 😂 when I first read about it, I remember saying oh that definitely won’t be me, but here we go 😂#pregnancyinsomnia #nighttimebaking #thirdtrimestersleep #latenightcravings #pregnancyurges
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