INSOMNIAC 5:30 AM DEEP CLEAN (37 WEEKS PREGNANT)

@yahabibaaa

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Why it worked

The video taps into the relatable experience of pregnancy nesting and the desire for a clean environment before a baby arrives. The creator's candidness about insomnia and the early morning cleaning routine, combined with the practical demonstration of hand-washing delicate baby clothes, creates a compelling narrative that resonates with viewers.

Summary

A heavily pregnant woman, unable to sleep at 5:30 AM, decides to deep clean her living room couch and hand-wash her baby's delicate clothes using ECOS laundry detergent. She prepares cereal with almond milk and coffee before starting the cleaning and laundry tasks, ultimately air-drying the baby clothes.

Structure

1Waking up early due to insomnia
2Deciding to deep clean the couch
3Preparing cereal and coffee
4

Original caption

Today was fun 😂 I can’t sleep through the night at 37 weeks pregnant, so naturally… let’s deep clean the house at 5:30 AM 😂🧼 I decided to deep clean the living room couch because apparently I have nothing better to do and I’m officially in my “baby girl is coming and I need everything CLEAN” era. I’m trying to get as much done as possible before she arrives, so while I was at it, I also hand washed all of her newborn and 1 to 3 month clothes. Nesting mode is officially ON 🤍 #37WeeksPregnant #NestingMode #pregnancyinsomnia #insomniac #PregnancyNesting

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Product placement

Better Goods Vanilla Unsweetened Almondmilk: it is used to make cereal. Removing it would change the cereal preparation. ECOS Plant Powered Laundry Detergent: it is used to wash baby clothes. Removing it would change the laundry process. Keurig: it is used to make coffee. Removing it would change the coffee preparation.

On-screen text

INSOMNIAC 5:30 AM DEEP CLEAN (37 WEEKS PREGNANT)

Transcript

Good morning it is 5:30 AM again and I can't sleep and I've been really wanting to deep clean the house before baby's here. I'm really worried about germs everywhere. I don't know if I'm going crazy but I wanted to deep clean my living room couch so let's do it together. This is the couch in question. I kinda want cereal first so let's make a bowl of cereal. So this is the detergent that we already use for us. It's non-toxic and it's gentle so I don't have to buy a separate one for her and I want to hand wash them and air dry them because some of them are very delicate and I just don't want them to get destroyed in the washer. Now I'm gonna rinse it one more time and then I will just air dry it. What time is it? You gotta eat. Yalla byeeeeee.