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All breakouts
29.4Talking HeadContrarian hookHealth
Hook
why these cleansers aren't esthetician approved
@tchaoskin
49.1K followers · usually 28.9K views a post
Views
800.2K
Likes
28.1K
Comments
460
Shares
453
Promoted product
CeraVe Hydrating Foaming Oil Cleanser, CeraVe Hydrating Facial Cleanser, La Roche-Posay Toleriane Hydrating Gentle Cleanser, Vanicream Gentle Facial Cleanser
Why it worked
The video leverages a common consumer concern about skincare product efficacy and safety by presenting expert opinions from an esthetician. The use of popular, recognizable brands and clear, concise criticisms makes the information easily digestible and shareable.
Summary
The creator, an esthetician, reviews three popular facial cleansers (CeraVe Hydrating Foaming Oil Cleanser, CeraVe Hydrating Facial Cleanser, La Roche-Posay Toleriane Hydrating Gentle Cleanser, and Vanicream Gentle Facial Cleanser), explaining why they might not be suitable for all skin types. She highlights specific issues like being too stripping, not cleansing well, or having a pH that is too high.
Structure
- 1Introduction to the topic: why certain cleansers aren't esthetician approved
- 2Review of CeraVe Hydrating Foaming Oil Cleanser (too stripping)
- 3Review of CeraVe Hydrating Facial Cleanser (doesn't cleanse well)
- 4Review of La Roche-Posay Toleriane Hydrating Gentle Cleanser (doesn't cleanse well)
- 5Review of Vanicream Gentle Facial Cleanser (pH too high)
- 6
Original caption
why I don’t recommend these facial cleansers 🥲 keep in mind — if these are working well for you then there’s no need to pause usage just giving some context as to why they may not be working for some people #facecleanser #facialcleanser #cleanser #cleanserskincare #cleansers
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