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All breakouts
5.9Talking HeadProblem Callout hookLifestyle
Hook
I think i have melasma
@kelseysoles
1.7M followers · usually 20.9K views a post
Views
98.8K
Likes
12.9K
Comments
7
Shares
68
Why it worked
The creator uses a relatable "before" state (skin issues, dull hair) to set up a satisfying "after" transformation, which is visually appealing and aspirational for viewers interested in beauty and self-care.
Summary
The creator applies foundation to her face, expressing concern about her skin breaking out and her hair being dull. She then transitions to a more made-up look, implying a transformation.
Structure
- 1Applying foundation
- 2Expressing skin concerns
- 3Showing dull hair
- 4Applying makeup
- 5Revealing transformed look
On-screen text
I think i have melasma
Transcript
My skin is breaking out and my hair is dull and lifeless. It's like I'm one of the normal girls.
Original caption
I think i have melasma
More from @kelseysoles
More breakout videos from this creator.
