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All breakouts
5.9Talking HeadProblem Callout hookLifestyle
Hook
I think i have melasma
@kelseysoles
1.8M followers · usually 17.4K views a post
Views
98.8K
Likes
12.9K
Comments
7
Shares
68
Why it worked
The creator uses a relatable "before" state (skin issues, dull hair) to set up a satisfying "after" transformation, which is visually appealing and aspirational for viewers interested in beauty and self-care.
Summary
The creator applies foundation to her face, expressing concern about her skin breaking out and her hair being dull. She then transitions to a more made-up look, implying a transformation.
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Transcript, structure and on-screen text
5 beats, a 20-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
I think i have melasma
More from @kelseysoles
More breakout videos from this creator.
