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311Talking HeadHow-To hookLifestyle
Hook
your sign to make a cute, girly recipe book with your roommates to keep in the apartment
@loganslately
15.8K followers · usually 4.4K views a post
Views
1.3M
Likes
213.4K
Comments
233
Shares
20.0K
Why it worked
The video taps into a relatable desire for shared, cozy activities among roommates, presented with an aesthetically pleasing and achievable DIY project. The "girly" and "cute" framing appeals to a specific demographic, and the visual appeal of the handmade book makes it aspirational.
Summary
The video shows a person flipping through a handmade recipe book. The book is decorated with a cute, girly aesthetic and contains various recipes, including one for banana bread. The creator suggests this as a fun DIY project for roommates to create together.
Structure
- 1Introduction to the recipe book concept
- 2Flipping through decorated pages
- 3Showcasing a specific recipe (banana bread)
- 4Closing the book and presenting it as a roommate activity
On-screen text
your sign to make a cute, girly recipe book with your roommates to keep in the apartment
0.o 🍪🥥
Original caption
perfect craft idea for the girly bakers and their roomies 🍪🥥 #baking #diyrecipebook #recipebook #craft #college
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