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361Silent UGCOther hookLifestyle
Hook
bring back family recipe books
@loganslately
15.8K followers · usually 4.4K views a post
Views
1.5M
Likes
243.3K
Comments
422
Shares
15.2K
Why it worked
The video taps into nostalgia and the desire for tangible, personalized items in a digital age, appealing to a desire for family connection and tradition.
Summary
The video shows pages of a DIY recipe book being flipped through, with the text "bring back family recipe books" overlaid on screen. The creator's caption indicates it's a summer recipe book project.
Structure
- 1Opening a recipe book
- 2Flipping through pages with handwritten recipes
- 3Showing decorated recipe pages
- 4Demonstrating the creation of a recipe page
- 5Closing the recipe book
On-screen text
bring
back
family
recipe
books
Original caption
can't wait to be the cool grandma and pass this down 💕 #summerrecipes #recipebook #diyrecipebook #grandmahobbies #baking
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