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42.7Silent UGCOther hookLifestyle
Hook
the recipe book vs.
@loganslately
15.8K followers · usually 4.4K views a post
Views
174.4K
Likes
34.5K
Comments
40
Shares
1.5K
Why it worked
The video uses a common relatable theme of comparing expectations (recipe book) with reality (the dishes made), which is visually engaging and taps into the popular 'expectation vs. reality' trend.
Summary
The video shows a comparison between a handmade recipe book and the dishes that were made from it. It contrasts the aesthetic of the recipe book with the final baked goods.
Structure
- 1Flipping through a recipe book
- 2Showing cookies made from the book
- 3Showing dark-colored cookies
- 4Showing a blueberry baked dish
On-screen text
the recipe book
vs.
the dishes
Original caption
idk what's cuter.. the book or the cookies 🌊🐚🍪 #summerrecipes #recipebook #diyrecipebook #summercraft #beachgirlaesthetic
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