Krispy Kreme

@realjinwooo

59.4K followers · usually 19.3K views a post

Views

3.0M

Likes

316.0K

Comments

3.6K

Shares

213.4K

SoundTikTok sound · original sound - realjinwooo

Promoted product

Krispy Kreme

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

10 videos3 creators

Why it worked

The video uses a simple, satisfying visual of a popular food item, which is a classic format for high-engagement ASMR-style content.

Summary

The creator eats a glazed donut from Krispy Kreme and then shows a stack of them. The video is a short, casual food review.

Structure

1Creator introduces Krispy Kreme
2Creator takes the first bite
3Creator shows a stack of donuts

Product placement

Krispy Kreme (a) ACTS: the creator is eating their glazed donuts, demonstrating the product's appearance and texture. Removing the brand name would change the video as it is a specific product review/tasting.