2014

@brutamerica

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Why it worked

The video likely performed well due to the unexpected and humorous interaction involving a well-known public figure, Barack Obama. The relatable scenario of a partner's possessiveness, combined with Obama's smooth handling of the situation, created engaging and shareable content.

Summary

In 2014, a man jokingly told then-President Obama not to touch his girlfriend while she was voting. Obama playfully responded by kissing her and telling the man he would give him something to talk about. The woman found the situation both embarrassing and amusing.

Structure

1Man tells Obama not to touch his girlfriend.
2Obama's humorous reaction and apology.
3Obama's commentary on the man's behavior.
4The woman's reaction to the situation.
5Obama's playful interaction with the woman.
6Obama's final remark about jealousy.

Product placement

The video features Barack Obama voting in the 2014 midterm elections. The "Brut." logo appears throughout the video, indicating it is a production by Brut America. The "Rewind" graphic suggests it's a look back at a past event. The "Subscribe" button and journalist credit at the end are standard YouTube elements.

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On-screen text

Original caption

When Obama was casting his ballot for the 2014 midterm elections, a man jokingly told the president not to touch his girlfriend, who was voting next to him. Obama handled the situation with grace, playfully giving the woman a kiss goodbye and telling her boyfriend, "now you're really jealous." #Obama #BarackObama #Vote #Rewind

More from @brutamerica

Their other posts in the index, biggest breakout first.

2014 Brut. Rewind In 2014, a man told Obama not to touch his girlfriend while he was voting in the midterms. "Mr. President, don't touch my girlfriend." You know, I uh... Did he just say that? I really wasn't planning on it. I am sorry, please excuse him. Now, there's an example of a brother just embarrassing you for no reason. Just embarrassing. Just for no reason whatsoever. I knew he was going to say something smart, but I didn't know what he was going to say. And now, you'll be going back home, talking to your friends about, “I cannot believe- What's his name? Mike. “I can't believe Mike, he is such a fool!” He really is. “I was just mortified!” Mike: She's having a conversation with the president, so... “Fortunately the president was nice about it..." I am freaking out right now. So it was all right. Thank you so much. Ah, it's alright. Mike seems like a decent guy. He's a decent guy. This is not happening, this really isn't. Yeah. You give me a kiss and give him something to talk about. Now you're really jealous. Take care of you. Brut. Subscribe Journalist: Jami Male

Transcript

In 2014, a man told Obama not to touch his girlfriend while he was voting in the midterms. "Mr. President, don't touch my girlfriend." You know, I uh... Did he just say that? I really wasn't planning on it. I am sorry, please excuse him. Now, there's an example of a brother just embarrassing you for no reason. Just embarrassing. Just for no reason whatsoever. I knew he was going to say something smart, but I didn't know what he was going to say. And now, you'll be going back home, talking to your friends about, “I cannot believe- What's his name? Mike. “I can't believe Mike, he is such a fool!” He really is. “I was just mortified!” Mike: She's having a conversation with the president, so... “Fortunately the president was nice about it..." I am freaking out right now. So it was all right. Thank you so much. Ah, it's alright. Mike seems like a decent guy. He's a decent guy. This is not happening, this really isn't. Yeah. You give me a kiss and give him something to talk about. Now you're really jealous. Take care of you.