@mealsandmunchies — 44x breakout

Loading video…

2 ingredient cake + a little somethin

@mealsandmunchies

2.1M followers · usually 19.2K views a post

Views

775.5K

Likes

33.5K

Comments

184

4.1K

Promoted product

2 ingredient cake

Why it worked

The video leverages a simple, accessible recipe with minimal ingredients, appealing to viewers looking for easy dessert ideas. The "two-ingredient" hook and the decadent toppings create a visually appealing and craveable treat, while the creator's relatable method of eating it directly from the pan adds a touch of authenticity.

Summary

The creator demonstrates how to make a simple two-ingredient chocolate cake using cake mix and Dr Pepper. After baking, she adds a topping of sweetened condensed milk, caramel sauce, chocolate sauce, crushed Heath bar, and Cool Whip, then covers it to chill before enjoying it later.

Structure

1Introduce the concept of a two-ingredient cake.
2Mix cake mix with Dr Pepper and bake.
3Prepare the cake by poking holes and adding toppings.
4Add sweetened condensed milk, caramel sauce, chocolate sauce, and crushed Heath bar.
5Cover and chill the cake for later enjoyment.
6Reveal the finished cake and describe how it's eaten.

Product placement

Eagle Brand Sweetened Condensed Milk: ACTS - used to make the cake topping. Removing it would change the recipe. Dr Pepper: ACTS - used as an ingredient in the cake batter. Removing it would change the recipe. Heath Bar: ACTS - crushed candy bar used as a topping. Removing it would change the recipe. Cool Whip: ACTS - used as a topping for the cake. Removing it would change the recipe. Chocolate Syrup: ACTS - used as a topping for the cake. Removing it would change the recipe. Caramel Sauce: ACTS - used as a topping for the cake. Removing it would change the recipe.