Why it worked
The video taps into the sneakerhead culture by showing the manufacturing process of a highly sought-after shoe, "Jordan 4". The "brick by brick" phrasing implies a detailed, authentic creation process, appealing to enthusiasts.
Product placement
Jordan 4: ACTS - it is a shoe, the product being manufactured. Removing it would change what happens in the video. Nike (Swoosh logo): APPEARS - it is a logo on the shoe. Removing it would not change what happens in the video.