Who let bro walk around like this

@nickskicks.ny

38.0K followers · usually 760 views a post

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4.1K

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101

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5

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SoundTikTok sound · original sound - memeffectt

Promoted product

Jordan 4

Find Jordan 4 Shoes at Nike.com. Free delivery and returns.

5 videos4 creators

Why it worked

The video likely performed well due to its use of a popular and recognizable sneaker model (Jordan 4) combined with a provocative and humorous on-screen text that sparks curiosity and discussion among sneaker enthusiasts.

Summary

The video showcases a pair of Jordan 4 sneakers with a unique and unconventional lacing style. The on-screen text and accompanying caption question the aesthetic choice, implying it is a questionable fashion decision.

Structure

1Showing a damaged shoe box
2Revealing the Jordan 4 sneakers
3Highlighting the unusual lacing
4Showing a meme face
5

Original caption

I have seen some crazy lace swaps but nothing like this🥀 #sneakerhead #shoes

More from @nickskicks.ny

Product placement

Jordan (brand): APPEARS - a logo on the shoe box and on the shoes. Removing it would not change what happens in the video. Jordan 4 (model): ACTS - the shoes are shown and discussed implicitly by the on-screen text and caption. Removing them would change what happens in the video.