Why it worked
The video taps into the popular 'night routine' trend, appealing to viewers interested in skincare and aesthetic content. The use of multiple popular skincare products creates a sense of aspiration and relatability.
Summary
The video showcases a nighttime skincare routine, featuring various products like cleansing water, foam cleanser, toner, serum, and lip mask. The creator demonstrates the use of these products in a visually aesthetic manner.