Promoted product
La Roche-Posay Toleriane Hydrating Gentle Cleanser, Caudalie Vinoperfect Radiance Dark Spot Serum, Skinoren Azelaic Acid
Why it worked
The video provides a clear, concise, and aesthetic step-by-step demonstration of a skincare routine, which is a highly popular and engaging format for beauty-focused audiences.
Summary
The creator demonstrates her nighttime skincare routine by applying a cleanser, serum, azelaic acid, and moisturizer to her face. Each product is shown on camera before being applied.
Structure
- 1Introduction of the nighttime routine
- 2Application of cleanser
- 3Application of serum
- 4Application of azelaic acid
- 5Application of moisturizer
Product placement
La Roche-Posay Toleriane Hydrating Gentle Cleanser: (a) ACTS — the creator holds it up and uses it to wash her face. Removing it would change the video as it is a specific step in the routine. Caudalie Vinoperfect Radiance Dark Spot Serum: (a) ACTS — the creator holds it up and applies it to her face. Removing it would change the video. Skinoren Azelaic Acid: (a) ACTS — the creator holds it up and applies it to her face. Removing it would change the video. Moisturiser (unbranded/unidentified): (a) ACTS — the creator holds up a tube and applies it to her face. Removing it would change the video.