Okay, I'm heading out for drinks with the girls and I cannot for the life of me figure out what sunglasses would look best with this dress.

@ava.mari3

634.6K followers · usually 91.4K views a post

Views

8.6M

Likes

25.5K

Comments

352

Shares

268

SoundTikTok sound · original sound - ava.mari3

Promoted product

Eyebuydirect

Why it worked

The video leverages a common dilemma (choosing accessories) and directly engages the audience by asking for their input, creating a sense of community and encouraging interaction. The creator's relatable struggle and clear call to action for audience participation likely drove engagement.

Summary

The creator is trying to decide which pair of sunglasses from a recent Eyebuydirect haul to wear with her dress for a night out. She tries on four different styles and asks her audience to vote on their favorite.

Structure

1Introduction and dilemma: choosing sunglasses for an outfit.
2Showcasing haul from Eyebuydirect.
3Trying on different sunglass styles (options 1-4).
4Highlighting blue light glasses from the same brand.
5Asking the audience for their opinion on which pair to wear.

Original caption

Is there an option to wear all of the sunglasses? @Eyebuydirect #eyebuydirect #fitcheck #sunglasses #fyp

More from @ava.mari3

Product placement

Eyebuydirect (Eyewear retailer) - ACTS - The creator is showing off sunglasses purchased from this retailer, implying they are a source for stylish eyewear. Removing this mention would change the context of the haul. Eyebuydirect is the brand that ACTS because the creator is showing off products from them and recommending them as a place to buy.

Call to action

Tell me what I need to wear.

On-screen text

@Eyebuydirect #eyebuydirect #fitcheck #sunglasses #fyp

Transcript

Okay, I'm heading out for drinks with the girls and I cannot for the life of me figure out what sunglasses would look best with this dress. Y'all are gonna tell me which ones. I just got a huge haul from Eyebuydirect. I just cannot pick. This is option one. Kind of liking the vibe of these with the dress. This is option two. I'm also kind of liking the vibe of these. Like, am I crazy or does this also look good? This is option three. We could go for a pair of like big sunnies. Or option four. We could do the opposite and go for a tiny slim pair. Just giving chic, effortless kind of look. Side note, because I'm obsessed, them. I just got these blue light glasses from Eyebuydirect because they also on top of having so many different pairs of sunglasses, have blue light glasses. And I'm kind of obsessed. I think these two are my top two. You could go with these or this. I run into problems like this all the time because I'm literally the biggest sunglass connoisseur. If you're looking for some new sunglasses, go on Eyebuydirect. They have so many different shapes, styles, frames. You're gonna find the perfect pair of glasses for any occasion. Anyways, okay, tell me what I need to wear because I don't know what looks good and I trust y'all over me.