IF & OTHER

@chez.colleen

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SoundTikTok sound · original sound - chez.colleen

Promoted product

Sézane sweaters

Why it worked

The video leverages a common consumer concern about product quality and ethical sourcing, directly comparing two popular brands to highlight a perceived discrepancy. The creator's personal experience and direct address to the audience create a relatable and persuasive narrative.

Summary

The creator discusses the material composition of sweaters from & Other Stories and Sézane, arguing that Sézane uses polyamide in their mohair and alpaca blends not for longevity, but to increase profit. They advocate for 100% natural fiber sweaters, claiming they age better and look superior.

Structure

1Introduction of & Other Stories cardigan and its natural fibers
2Questioning Sézane's use of polyamide
3Creator's personal experience with natural fiber sweaters
4Comparison of Sézane sweaters to other natural fiber sweaters
5

Original caption

Sézane could swap their polyamide for cotton, especially at the prices they’re charging. Happy to see a 100% natural mohair blend af & stories! #sezane #polyamide #fabrictok #andotherstories #fyp

More from @chez.colleen

Product placement

H&M: APPEARS - a corner watermark, removing it would not change what happens in the video. & OTHER STORIES: ACTS - the video discusses a cardigan from this brand, and its material composition is mentioned. Removing it would change what happens in the video. Sézane: ACTS - the video discusses sweaters from this brand, their material composition, and their aging process. Removing it would change what happens in the video.

On-screen text

IF & OTHER STORIES CAN MAKE A 100% NATURAL MOHAIR BLEND SWEATER FOR 69 EUROS, THEN WHY CAN'T SÉZANE? I SEE COMMENTS ALL THE TIME ONLINE THAT MOHAIR AND ALPACA NEEDS TO BE BLENDED WITH POLYAMIDE, AND THAT IS ABSOLUTELY NOT TRUE. THEY COULD BLEND IT FULLY WITH WOOL, OR THEY COULD BLEND IT WITH COTTON OR SILK THEY'RE CHOOSING NOT TO BECAUSE WHY? NOT BECAUSE THEY CARE ABOUT THE LONGEVITY OF YOUR SWEATER, NOT BECAUSE IT'S CHEAPER FOR THEM AND THEY MAKE A HIGHER PROFIT. I USED TO BELIEVE THAT HAVING POLYAMIDE IN YOUR SWEATER HELPED IT AGE BETTER. ONCE I SWITCHED OVER TO 100% NATURAL FIBERS, SEEING THE DIFFERENCE SÉZANE SWEATERS AGED SWEATERS THAT WERE LIKE 100% WOOL OR 100% CASHMERE OR THEY WERE BLENDS OF NATURAL FIBERS THEY LOOKED SO MUCH BETTER. AND I OWN ALPACA BLEND SWEATERS AND MOHAIR BLEND SWEATERS WHERE THEY'RE 100% natural THEY LOOK TEN TIMES BETTER THAN MY SÉZANE SWEATERS DID AFTER ONLY A FEW YEARS. IF COMPANIES WANTED TO MAKE 100% NATURAL, THEY COULD AND THEY WOULD. BUT IT KEEPS YOU COMING BACK FOR MORE WHEN YOUR SWEATERS DON'T AGE VERY WELL. AND THEY CAN CHARGE MORE AND EARN A HIGHER PROFIT.

Transcript

If & other stories can make a 100% natural mohair blend sweater for 69 euros, then why can't Sézane? I see comments all the time online that mohair and alpaca needs to be blended with polyamide, and that is absolutely not true. They could blend it fully with wool, or they could blend it with cotton or silk. They're choosing not to because why? Not because they care about the longevity of your sweater, not because it's cheaper for them and they make a higher profit. I used to believe that having polyamide in your sweater helped it age better. Once I switched over to 100% natural fibers, seeing the difference Sézane sweaters aged, sweaters that were like 100% wool or 100% cashmere or they were blends of natural fibers, they looked so much better. And I own alpaca blend sweaters and mohair blend sweaters where they're 100% natural. They look ten times better than my Sézane sweaters did after only a few years. If companies wanted to make 100% natural, they could and they would. But it keeps you coming back for more when your sweaters don't age very well. And they can charge more and earn a higher profit.