@chez.colleen — 14x breakout

@chez.colleen — 14x breakout | Overshot

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VOGUE BUSINESS BECOME A MEMBER Morgane Sézalo Is Introducing a More Mature Sézane BY HILARY MILNES August 10, 2026 BREAKING FASHION NEWS SÉZANE IS GETTING A REBRAND. The new Sézane, she says, will be slower, more intentional. "I decided to stop the rhythm. I really said, "OK, we are going to stop the growth," Sézalory says. New items will be released on a monthly cadence, but more edited. It's a risky move to change Sézane's formula as its mainstream success is peaking across the globe. The Parisian fashion house hit its stride in recent years, thanks to a girl style and accessible-but-elevated positioning, falling somewhat premium than a J.Crew or an analogue but more approachable than a Toteme - an ideal spot as luxury prices edge higher, boxing out the many consumers who still value quality. Women in their 20s and 30s have been drawn to Sézane like moths to a flame, stocking up on sweaters, beachy totes and prairie dresses to fill their work and weekend wardrobes. Why "SÉZANE HAS ANNOUNCED THAT THEY'RE GONNA BE MAKING A SHIFT. THE NEW SÉZANE IS GOING TO BE A BIT MORE MATURE, MORE EDITED AND INTENTIONAL, GONNA HAVE MONTHLY DROPS, SAVE THIS STORY Sézane founder Morgane Sézalo is starting a new chapter for her brand, one she says better reflects where she is in life. She'll convey this next phase in a more customers, which will be released on Wednesday, and will tease the first collection of the new era. A new logo and website will go live on August 19. It began a year and a half ago, around when the designer turned 40 - only then, she says, did she not feel like a child anymore. The company that she started building in 2004, back when it was a vintage thrift store on Ebay, had special editions and collaborations around her. THE FIRST SNEAK NEW SÉZANE IS GONNA BE LAUNCHING TOMORROW, WEDNESDAY, AUGUST 12TH ONLINE AND THEN NEXT WEEK IS WILL CHANGE. I'VE BEEN SHOPPING AT SÉZANE SINCE 2015, BUT FOR THE LAST TWO YEARS, ANYTHING NEW BECAUSE I'VE BEEN REALLY DISAPPOINTED IN THE QUALITY. IF SOMETHING HAPPENED AFTER COVID, LIKE THE FABRICS REALLY TOOK A TURN. I'M REALLY HOPING WITH THEM BEING MORE INTENTIONAL, THAT THEY'RE GOING TO SOME OF US ONLINE SAYING THAT WE WANNA SEE LESS POLYAMIDE IN THEIR SWEATERS. I LOVE THE DESIGNS AT SÉZANE SO DISAPPOINTED SEEING MORE AND MORE AND MORE POLYAMIDE ADDED INTO THEIR SWEATERS. USE SOMETHING LIKE ORGANIC COTTON. I'M VERY EXCITED I CANNOT WAIT TO SEE WHAT THEY'VE CHANGED

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Breaking fashion news. Sézane is getting a rebrand. The new Sézane, she says, will be slower, more intentional. "I decided to stop the rhythm. I really said, "OK, we are going to stop the growth," Sézalory says. New items will be released on a monthly cadence, but more edited. It's a risky move to change Sézane's formula as its mainstream success is peaking across the globe. The Parisian fashion house hit its stride in recent years, thanks to a girl style and accessible-but-elevated positioning, falling somewhat premium than a J.Crew or an analogue but more approachable than a Toteme - an ideal spot as luxury prices edge higher, boxing out the many consumers who still value quality. Women in their 20s and 30s have been drawn to Sézane like moths to a flame, stocking up on sweaters, beachy totes and prairie dresses to fill their work and weekend wardrobes. Why "Sézane has announced that they're gonna be making a shift. The new Sézane is gonna be a bit more mature, more edited and intentional, gonna have monthly drops. Sézane founder Morgane Sézalo is starting a new chapter for her brand, one she says better reflects where she is in life. She'll convey this next phase in a more customers, which will be released on Wednesday, and will tease the first collection of the new era. A new logo and website will go live on August 19. It began a year and a half ago, around when the designer turned 40 - only then, she says, did she not feel like a child anymore. The company that she started building in 2004, back when it was a vintage thrift store on Ebay, had special editions and collaborations around her. The first sneak new Sézane is gonna be launching tomorrow, Wednesday, August 12th online and then next week is will change. I've been shopping at Sézane since 2015, but for the last two years, anything new because I've been really disappointed in the quality. If something happened after COVID, like the fabrics really took a turn. I'm really hoping with them being more intentional, that they're going to some of us online saying that we wanna see less polyamide in their sweaters. I love the designs at Sézane so disappointed seeing more and more and more polyamide added into their sweaters. Use something like organic cotton. I'm very excited. I cannot wait to see what they've changed.

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