Why it worked
The video likely performed well due to its engaging tutorial format, showcasing a popular makeup style and featuring a variety of well-known beauty brands. The creator's natural freckles and relatable presentation likely resonated with viewers.
Summary
This video is a makeup tutorial where the creator applies various makeup products to achieve a full face look. The creator demonstrates the application of foundation, eyeshadow, eyeliner, mascara, contour, blush, and lipstick.
Product placement
Armani beauty (makeup brand, ACTS - used for makeup application, removing it would change the video), Makeup By Mario (makeup brand, ACTS - used for makeup application, removing it would change the video), urban decay (makeup brand, ACTS - used for makeup application, removing it would change the video), ColourPop Cosmetics (makeup brand, ACTS - used for makeup application, removing it would change the video), Tweezerman (beauty tool brand, ACTS - used for makeup application, removing it would change the video), Maybelline New York (makeup brand, ACTS - used for makeup application, removing it would change the video), rhode skin (skincare brand, ACTS - used for skincare application, removing it would change the video), Hourglass Cosmetics (makeup brand, ACTS - used for makeup application, removing it would change the video), Haus Labs (makeup brand, ACTS - used for makeup application, removing it would change the video), Westman-Atelier (makeup brand, ACTS - used for makeup application, removing it would change the video), Diorbeauty (makeup brand, ACTS - used for makeup application, removing it would change the video), Charlotte Tilbury (makeup brand, ACTS - used for makeup application, removing it would change the video), REVLON (makeup brand, ACTS - used for makeup application, removing it would change the video), LAWLESS Beauty (makeup brand, ACTS - used for makeup application, removing it would change the video)