I feel like I have perfected the natural glam

@macroswithlilly

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MERIT Beauty

MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.

4 videos4 creators

Why it worked

The video showcases a popular makeup routine using trending products, appealing to viewers interested in achieving a natural glam look. The creator's personal recommendations and demonstrations of product application provide value and relatability.

Summary

The creator demonstrates a full face of makeup, starting with skincare and then applying various products including serum, foundation, contour, highlighter, blush, and brow products. She highlights her favorite products and explains their application, aiming for a natural glam look.

Structure

1Skincare prep with Merit serum
2Applying Rhode highlight stick and Armani foundation
3Using Merit contour palette and a tinted sunscreen
4

Original caption

@Saie @MERIT Beauty @rhode skin 🫶🏼🫶🏼🫶🏼

More from @macroswithlilly

Product placement

MERIT Beauty: acts - is a brand of makeup products, specifically a serum and a highlighter stick. removing it would change what happens in the video. rhode skin: acts - is a brand of makeup products, specifically a lip balm. removing it would change what happens in the video. Armani: acts - is a brand of foundation. removing it would change what happens in the video. Clinique: acts - is a brand of lip product. removing it would change what happens in the video. ELF: acts - is a brand of brow lift product. removing it would change what happens in the video.

On-screen text

natural okay with favourite skin skin this since and only but is base top rhode milk shade just hands neck say is for now little then is armani foundation um like it shades together full but is sunscreen so not coverage like gosh feel of next my product m colour is think underpainting palette so the shades and just they're so careful going bring be 100% concealer contour bronzer merit highlight this citrine probably two all points eyebrows cupids of this is cake finger for reason wash so freckle of favourites from just it then finger around and brows elf brow lift and spooly laminated a two you do morning is tint lamination took five doesn't usually being clinique honey best summer fridays this do the one hate like natural is of look products but is insane makeup

Transcript

I feel like I have perfected the natural glam. Okay, starting with my favourite Merit Great Skin serum. This has lasted me since literally last December and only two pumps. But this is the best base. Right on top of that, the Rhode Milk highlight stick. This is shade two. Just a little bit in my hands. And then down the neck. This say, Slip tint is like two dark for me right now. So, I'm just going to do a little bit of that. Then this is the Giorgio Armani foundation. Um, but just like to lighten it. It's not full coverage, but the Slip tint is like a tinted sunscreen. So it's not very coverage. It doesn't feel like I'm wearing a ton of makeup. Next, my new favorite product, the MPH colour is the underpainting face palette. So I take the darker shades and then just blend them together. This is full coverage, but the Slip tint is like a tinted sunscreen. So it's not very coverage. It doesn't feel like I'm wearing a ton of makeup. Gosh. Merit highlight stick. This is Citrine. Merit and say, probably two of my top two. Friends. So I'm going to put it on my finger for that reason. Wash my brushes so bad. Freckle pen of favourites from Amazon. Just stamp it and then pick it up with my finger and spread it around. My eyebrows. ELF brow lift and spooly. I have my brows laminated, so that helps a lot. The two best services you could do in the morning is lash lift and brow lamination. Took five minutes. Doesn't usually take that long. Usually being weird. Clinique Black Honey, the best. Summer Fridays. I'll be dazzling this. Do except I hate the flavor of this. The strawberry one. I hate the flavor of this. The guava one. Like the purpose of a natural glam is for it to feel like there's not a lot of products and to look like there's not a lot of products. But that was a lot of products. I like doing makeup, but the glow is insane.