Post by @sammrchant

Every founder should know this number before walking into an investor meeting. Not because it's impressive. Because it tells investors whether your business can actually scale. If you don't know how much it costs to acquire a customer, it's hard to know whether growth is creating value or burning cash. And one number on its own is never enough. CAC only makes sense when you understand how much that customer is worth over time. That's why experienced investors always connect the two. The best founders don't memorize metrics. They understand the story behind them. Know your numbers, know your business. Follow @sammrchant for more startup fundraising and growth insights. #VC #Startup #MENA #StartupFunding #CustomerAcquisition #UnitEconomics #StartupMetrics #StartupFounders #DubaiStartups #UAEBusiness