How To Structure Your Content For This Week So You Always Know What To Post

How To Structure Your Content For This Week So You Always Know What To Post (Plus content ideas and hooks you can steal for your brand!) MONDAY (Educate With Value) Teach your audience something specific and immediately useful. Educational content is your biggest reach opportunity because people save and share it, which brings new eyes to your page consistently. CONTENT & HOOK IDEAS: "What most ______ [E.g. brides / startup founders / new parents] don't realize about ______ [specific topic] until they're already ______ [specific consequence e.g. over budget / burnt out / losing clients]. (And how to get ahead of it.)" "The ______ [E.g. one question / simple audit / 5-minute check] that tells me everything I need to know about why a ______ [E.g. new homeowner / growing restaurant / personal brand] isn't getting ______ [specific result]. (Plus how to fix it.)" @digitalwithgladys TUESDAY (Build Trust Through A Personal Experience) Share something from your own journey; a lesson, a hard truth or a perspective that only someone with your experience could speak to. This shows your audience that you understand their world because you have lived and worked in it. CONTENT & HOOK IDEAS: "I used to ______ [Specific thing you did wrong e.g. take every client who came my way / undercharge because I was afraid to lose the booking] and this is what it cost me." "What ______ [specific experience e.g. losing a big client / my first failed launch] taught me about ______ [specific lesson] that completely changed how I work with ______ [your specific clients] today." @digitalwithgladys WEDNESDAY (Sell Your Offer) Now sell your offer. Focus on leading with the transformation to let your ideal clients see themselves in your content. Content that leads with outcomes always converts better than content that leads with only features. CONTENT & HOOK IDEAS: "What I'd do in our first ______ [E.g. 30 days / 3 months / consultation session] if you handed me your ______ [E.g. social media / nutrition / finances / event planning] right now. (And why I'd start there.) You can use real client examples here." Instead of vague screenshots of client testimonials, use this - "What it actually feels like to ______ [specific outcome e.g. hand your social media over to a strategist / finally have a meal plan that works / walk into a space that was designed for you] (From the clients who have lived it.)" @digitalwithgladys THURSDAY (Humanize Your Brand) People don't just follow brands. They follow people they feel genuinely connected to so constantly show the human behind the business. It could be a milestone, a personal reflection, a story from your journey or some behind the scenes. CONTENT & HOOK IDEAS: "POV: Nobody told me that being a ______ [your profession] would also mean being a ______ [unexpected role e.g. therapist / project manager / creative director]." "What building ______ [your business] has taught me about ______ [specific life lesson] that has nothing to do with ______." @digitalwithgladys FRIDAY - (Share Something Worth Saving) Give your audience your unique framework, a checklist or a perspective shift that is so specific and so useful that they save it and share it to people who haven't found you yet. CONTENT & HOOK IDEAS: "______ [number] questions every ______ [specific audience] should be asking their ______ [specific professional e.g. social media manager / financial advisor / interior designer] (And why skipping them is costing your ______ [E.g. business / career]." "Run through this ______ [E.g. checklist] before you ______ [specific decision e.g. hire anyone for your business / sign any contract / launch anything online] . (A checklist from a ______ [your expertise] who's seen what happens when you skip it.)" @digitalwithgladys P.S. You can use these hooks as verbal hooks at the start of your talking videos, onscreen text on your b-roll & talking reels or as carousel hooks. Save this, share it with someone who needs it and follow along for more!