@7newsaustralia — 21x breakout

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7NEWS

@7newsaustralia

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Why it worked

The video leverages celebrity news and public interest in a well-known figure's personal life and health, creating a narrative that resonates with a broad audience.

Summary

Pop star Ariana Grande has announced she will be taking an extended break from the spotlight following public scrutiny over her health. This comes after the release of her new album and music video, which sparked concerns among fans.

Structure

1Ariana Grande announces extended break
2Concerns raised over her health
3New album and music video released
4Fans express concern on social media
5Team confirms break after tour

Product placement

7NEWS: This is a news channel logo that appears in the corner of the screen. Removing it would not change what happens in the video. It merely appears.

On-screen text

7NEWS Ariana Grande steps back for extended break Hugh Whitfield Reporter Ariana Grande has announced she'll be stepping out of the spotlight as she faces intense public scrutiny over her health. The American singer is in the middle of a world tour and dropped her new album petal last week, including a music video where she does appear extremely thin. Her social media channels have been flooded with comments from concerned fans. Grande's team says she'll be taking an extended break at the end of her tour, also dropping out of an upcoming theatre production on London's West End.

Original caption

Pop star Ariana Grande has confirmed she will be stepping back from the spotlight, amid growing concerns for the singer’s health. Grande is currently on her Eternal Sunshine tour, which is due to wrap in London on September 1. After that, the 33-year-old will be taking a “much-deserved break” after facing “on-going public scrutiny”. #arianagrande #entertainment #musicnews