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36.8OtherResult / Flex hookFinance
Hook
Ireland will offer you up to £70k to start fresh on a quiet island
@thisismoney
305.7K followers · usually 27.3K views a post
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1.0M
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79.5K
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1.5K
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Why it worked
The video likely worked by tapping into a desire for a simpler, more scenic lifestyle, combined with a significant financial incentive. The beautiful imagery of Ireland's islands creates an aspirational appeal, while the grant amount makes the idea seem more attainable.
Summary
The video shows scenic views of Ireland, including its flag and coastal landscapes. On-screen text indicates that Ireland is offering grants of up to £70,000 to encourage people to move to its remote offshore islands and renovate abandoned homes as part of the "Our Living Islands" program.
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Transcript, structure and on-screen text
4 beats and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
Ireland will offer you up to £70k to start fresh on a quiet island 🌊🇮🇪 Ireland is offering grants of up to £70,000 to encourage people to move to some of its most remote offshore islands and bring abandoned homes back to life. The “Our Living Islands” programme is designed to tackle declining populations by helping new residents renovate vacant or derelict properties and rebuild communities. The islands offer stunning coastlines, close-knit communities and a slower pace of life away from busy cities. However, the scheme is not a free cash giveaway, with funding tied to restoring homes that must become a main residence or long-term rental. The move is part of Ireland’s wider effort to attract people to remote areas while preserving island communities for future generations. #ThisIsMoney #Money #News #UK
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