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61.2Text-HeavyDirect Question hookLifestyle
Hook
But have we heard first hand
@kate.ruckle
11.3K followers · usually 702 views a post
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29.2K
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241
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Why it worked
The post uses a direct, engaging question to prompt discussion and user-generated content in the comments, leveraging curiosity about a specific Airbnb.
Summary
This post questions whether anyone has heard firsthand accounts from people who have stayed at Cassie and Jon's Airbnb. It uses text overlays on a background of trees and sky to pose the question.
Structure
- 1Question about firsthand accounts of staying at Cassie & Jon's Airbnb
Product placement
AirBNB: it is a platform for booking accommodations. It merely APPEARS as the subject of the question, and removing it would change what happens in the video.
On-screen text
But have we heard first hand
from anyone who has actually
stayed at Cassie & Jon's
AirBNB?
Original caption
#airbnb #cassieandjon
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