Why it worked
The video likely performed well due to the universally relatable experience of attending a large music festival and the impressive visual of a massive, energetic crowd. The specific mention of a popular artist like The Chainsmokers also likely contributed to its reach.
Summary
The video shows a massive crowd at Lollapalooza, with the on-screen text highlighting the incredible energy of the crowd during The Chainsmokers' performance. It captures the scale and excitement of the music festival.
Structure
- 1Introduction of The Chainsmokers and Lollapalooza
- 2Focus on the massive crowd
- 3Highlighting the energetic atmosphere
- 4Concluding with the scale of the event
Product placement
The Chainsmokers ACTS - they are a musical artist performing at Lollapalooza. Removing them would change what happens in the video. Lollapalooza APPEARS - it is a music festival. Removing it would not change what happens in the video.
On-screen text
The Chainsmokers might've just had the best crowd i've ever seen at lollapalooza