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24.4Silent UGCOther hookLifestyle
Hook
Practical Magic witches, fly to Walmart immediately 🔮🧹✨
@morganalestrange
3.6K followers · usually 1.3K views a post
Views
32.0K
Likes
3.0K
Comments
40
Shares
611
Promoted product
Practical Magic
Why it worked
The video taps into a popular book and movie franchise, leveraging "BookTok" trends and the excitement around an upcoming sequel. The "Walmart find" aspect adds a relatable discovery element.
Summary
The video shows a person browsing books at Walmart and highlighting a deluxe edition of "Practical Magic." The on-screen text and caption express excitement about finding the book, especially with the movie sequel coming out.
Structure
- 1Browsing books at Walmart
- 2Focusing on 'Practical Magic' book
- 3Showing book details and endpapers
- 4Expressing excitement for the book and movie
Product placement
Walmart (store): APPEARS - a retail store where the product is found. Removing it would change the setting but not the product itself.
Practical Magic (book): ACTS - the book is shown, handled, and its content is discussed in the caption. Removing it would remove the subject of the video.
Original caption
I cannot get over this deluxe edition of Practical Magic at @Walmart!🔮🧹✨ The quote on the endpapers absolutely sold me🥹 I’m so excited to read it just in time for the second @practicalmagicmovie to come out next month!🖤 . . . #PracticalMagic #BookTok #Walmart #WalmartFinds #Witch