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22.2Silent UGCOther hookLifestyle
Hook
Practical Magic witches, fly to Walmart immediately 🔮🧹✨
@morganalestrange
3.5K followers · usually 1.3K views a post
Views
26.8K
Likes
2.4K
Comments
39
Shares
514
Promoted product
Practical Magic
Why it worked
The video taps into a popular book and movie franchise, leveraging "BookTok" trends and the excitement around an upcoming sequel. The "Walmart find" aspect adds a relatable discovery element.
Summary
The video shows a person browsing books at Walmart and highlighting a deluxe edition of "Practical Magic." The on-screen text and caption express excitement about finding the book, especially with the movie sequel coming out.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
I cannot get over this deluxe edition of Practical Magic at @Walmart!🔮🧹✨ The quote on the endpapers absolutely sold me🥹 I’m so excited to read it just in time for the second @practicalmagicmovie to come out next month!🖤 . . . #PracticalMagic #BookTok #Walmart #WalmartFinds #Witch