shop new arrivals

@fpmovement

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SoundTikTok sound · I Just Need (with Lyrah)

Promoted product

FP Movement

Join FP Movement as we run, hike and practice together from coast to coast.

9 videos4 creators

Why it worked

The video effectively uses visually appealing displays of trendy activewear and a clear on-screen text overlay indicating "new arrivals" and the store location, creating a sense of urgency and local relevance for potential shoppers.

Summary

The video showcases new arrivals of activewear clothing from FP Movement in a store located on King Street in Charleston, SC. It features various outfits and clothing items displayed on mannequins and racks.

Structure

1Introduction of new arrivals at FP Movement store
2Display of activewear outfits on mannequins
3Showcase of clothing racks with various items
4Close-ups of different clothing styles and colors

Original caption

in need of a summer refresh? ☀️ new arrivals just landed in-store. #fpmovement #activewear #workoutfit #newarrivals #summerrefresh

More from @fpmovement

Product placement

FP Movement: ACTS - it is a brand of activewear clothing that is displayed and sold in a store. Removing it would change what happens in the video because the video is about this brand's clothing. FP Movement: APPEARS - it is also the name of the creator's TikTok account and is displayed on screen. Removing it would not change what happens in the video.