when my mom and I went to Korea a few years ago

@aylennpark

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Promoted product

Laneige Cream Skin

Experience the ultimate 2-in-1 toner and moisturizer for lasting hydration and a dewy glow. Ideal for dry and sensitive skin. Order your skin hero today!

2 videos2 creators

Why it worked

The video effectively combines a popular DIY beauty hack with a product demonstration, leveraging the appeal of K-beauty trends and the creator's personal experience to create relatable and engaging content.

Summary

The video showcases a DIY sheet mask hack using Laneige Cream Skin toner and introduces new Laneige Cream Skin sheet masks and Water Bank cream. It highlights the hydrating and nourishing properties of these products, emphasizing their lightweight yet effective formulas.

Structure

1Introduction to DIY sheet mask hack
2Showcasing Laneige Cream Skin toner and new sheet masks
3Demonstrating the sheet masks and their essence
4

Original caption

omg I’ve been for waiting for this day for years🤩 #laneige_partner @laneige_us finally brought their milky sheet masks to the US for all of us cream skin lovers 🩵 this is the ultimate Korean skincare lineup for healthy, hydrated, glass skin AD

More from @aylennpark

Product placement

Laneige Cream Skin 2-in-1 Milky Toner: ACTS - used to make DIY sheet masks, applied to skin, and used in a custom toner creation process. Removing it would change the video's focus on skincare. Laneige Water Bank Cream: ACTS - applied to skin. Removing it would change the video's focus on skincare.

Call to action

you need to try this entire lineup from Laneige

On-screen text

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Transcript

when my mom and I went to Korea a few years ago we learned this one beauty hack that's been a game changer for us and it's making your own DIY sheet masks at home using your favorite toner ours will always be the Laneige Cream Skin toner the consistency is super light but it's still very milky and hydrating but during our most recent trip to Korea we saw so many new products from Laneige that we've never seen before including these brand new never seen before Cream Skin Sheet Masks I kid you not we were so shocked cause this was a product my mom and I have been dreaming about and I can't believe they're finally here in the US these sheet masks are absolutely packed with a super milky essence that delivers 10 layers of hydration and just like the cream skin toner it's packed with ceramides to really nourish your skin and give you that glass skin finish and y'all just look at how much extra essence you get in the sheet mask this is quite literally the perfect in between step between the toner and the water bank cream which you guys know we love layering together cause both formulas are super lightweight but at the same time they still really deeply hydrate the skin a few weeks ago my mom and I actually got the chance to create our own custom Cream Skin toner in Korea which was so cool and after seeing how much research they put into all the ingredients it just made us fall in love with that much more and of course can't forget about the water bank cream every time I get my makeup done in Korea the Laneige team always uses this cream on me and we genuinely can't get enough of this formula this cream is also packed with ceramides and hyaluronic acid to both hydrate and strengthen your skin barrier I always thought heavier formulas meant more hydration and nourishment but this showed me that lightweight formulas can still be just as hydrating if you're a K beauty lover you need to try this entire lineup from Laneige