free Ariana merch !!

@mercedes.pomerleau

5.9K followers · usually 1.4K views a post

Views

25.7K

Likes

1.1K

Comments

8

Shares

21

SoundTikTok sound · Comedy Scenes - Comical, stupid, odd, lovely (Drumless)(1441321)

View velocity

+7.3K views over 38.8d · ~189/day · 5 observations

Promoted product

Ariana merch

Why it worked

The video leverages the excitement and exclusivity of concert merchandise, particularly when offered for free, to capture attention. The clear on-screen text and the visual of abundant free items create immediate interest and shareability among fans.

Summary

The video shows a cart filled with yellow t-shirts labeled "free Ariana merch!!". People are seen walking around the cart, suggesting a concert or event setting where merchandise is being distributed.

Structure

1Cart full of yellow t-shirts
2On-screen text: "free Ariana merch !!"
3People walking around the cart
4Close-up of the t-shirts

Product placement

Ariana Grande (singer) - appears as the brand name on the merchandise being given away. Removing it would change the context of the video, but it does not ACT in the video. It merely APPEARS as the brand name on the merch. Ariana merch (merchandise) - refers to the t-shirts being given away. It ACTS as the item being distributed, and its presence is the subject of the video. Removing it would fundamentally change the video's content.

On-screen text

free Ariana merch !!

Original caption

I know they were just restocking merch at the stands buttttt my mind was telling me just to snatch a few and run🤣 jk #arianagrande #eternalsunshine #concert #montreal #eternalsunshinetour @arianagrande