Why it worked
The video likely worked due to the creator's unique aesthetic (rainbow hair) and the relatable consumption of a popular food trend. The inclusion of a discount code for Eyevos, presented subtly, also encourages engagement.
Summary
The creator is enjoying a Dubai chocolate treat, stating it's more than just a trend to them. They then share a discount code for Eyevos and their Instagram handle.
Structure
- 1Enjoying Dubai chocolate
- 2Stating it's more than a trend
- 3Sharing discount code for Eyevos
- 4Sharing Instagram handle
Product placement
Eyevos: ACTS - creator mentions a discount code for it, implying it's a product they are promoting. Removing it would remove the discount information. Dubai chocolate: APPEARS - it is the food item being consumed, but not a specific brand or product being sold. Removing it would change the content of the video, but it's not a product being promoted.