it was never just a trend to me.

@i.like..narwhals

190.1K followers · usually 61.5K views a post

Views

95.7K

Likes

8.7K

Comments

173

Shares

298

SoundTikTok sound · original sound - beatmastersdjs

Promoted product

Eyevoseyevos.com

Eyevos is a brand that sells contact lenses which are used by individuals to change their eye appearance for cosmetic or style purposes.

8 videos3 creators

Why it worked

The video likely worked due to the creator's unique aesthetic (rainbow hair) and the relatable consumption of a popular food trend. The inclusion of a discount code for Eyevos, presented subtly, also encourages engagement.

Summary

The creator is enjoying a Dubai chocolate treat, stating it's more than just a trend to them. They then share a discount code for Eyevos and their Instagram handle.

Structure

1Enjoying Dubai chocolate
2Stating it's more than a trend
3Sharing discount code for Eyevos
4

Original caption

dude dubai chocolate is bomb #fyp #relateable #dubaichocolate #dubaichocolatestrawberries #viralvideo

More from @i.like..narwhals

Product placement

Eyevos: ACTS - creator mentions a discount code for it, implying it's a product they are promoting. Removing it would remove the discount information. Dubai chocolate: APPEARS - it is the food item being consumed, but not a specific brand or product being sold. Removing it would change the content of the video, but it's not a product being promoted.