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@gabilemoine

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Promoted product

Lululemon

27 videos22 creators

Why it worked

The video taps into the excitement of new fashion drops and leverages the popularity of the Lululemon brand. By showcasing desirable items and encouraging followers to stay updated, it creates anticipation and drives engagement.

Summary

The creator previews Lululemon's upcoming pre-fall collection, highlighting new styles like scuba items and a Daydrift jacket. She expresses excitement for the drop and encourages viewers to follow her for updates.

Structure

1Introduction to Lululemon's weekly drops
2Preview of upcoming pre-fall collection items
3Highlighting specific pieces like scuba and Daydrift jacket
4Expressing excitement and anticipation for the drop
5

Original caption

Should I do a live tomorrow for the drops?! Looks like tomorrows drop at lululemon is gonna be a good one with lots of new items! #lululemon #lululemonnewreleases #lululemonwhatsnew #lululemonsneakpeak

More from @gabilemoine

Product placement

Lululemon ACTS - it is a clothing brand whose new arrivals are being previewed and discussed. Removing it would change the topic of the video.

Call to action

follow me to stay up to date with Lululemon's new arrivals and markdowns

On-screen text

you drops every and exceptionally from Reddit shopper me. of drop collection tomorrow. new styles dolphin kinda tone. I'm new leg good pant. are evolve. changes really with like styles with really jacket, new one my me. drift SO I'm for looks things to drops collection everything staying Lululemon's and good sure be live.

Transcript

If you didn't know Lululemon drops new items every single Tuesday and tomorrow's drop looks exceptionally good from what I'm seeing over on Reddit and what my personal shopper sent me. Seems like they're doing kind of their pre-fall drop/collection tomorrow. So we have some new styles, dolphin, kinda, tone. I'm really excited for these new scuba straight leg, good pant. And also these scuba evolve. So there's some changes coming that I'm really excited to share with you tomorrow. Like styles. I like this groove skirt with the tie. I think that's really cute and this jacket. I think this is the new dance studio one. My me. This is the Daydrift jacket. So. This is so cute. I'm honestly a little scared for my wallet tomorrow because it looks like things to drops collection everything staying Lululemon's and good sure be live.