lululemon new releases try on

@megumimurphy

5.4K followers · usually 2.4K views a post

Views

49.7K

Likes

2.3K

Comments

42

Shares

395

SoundTikTok sound · Keep orbiting you

View velocity

+2.0K views over 4.1d · ~484/day · 4 observations

Promoted product

Lululemon

25 videos20 creators

Why it worked

The video leverages the popularity of Lululemon and the 'try-on haul' format, which is highly engaging for fashion-conscious viewers. The creator's aesthetic and the clear display of new items likely resonated with the target audience, encouraging them to explore the brand's offerings.

Summary

The creator showcases new Lululemon releases in a try-on haul, modeling various outfits including tops, bottoms, and outerwear. The video highlights different styles and fits of Lululemon apparel.

Structure

1Introduction with Lululemon clothing display
2Try-on of striped polo and black pants
3Try-on of cream jacket over striped top
4Try-on of grey tank top and wide-leg pants
5

Original caption

preppy chic *👩🏻‍🍳💋 #lululemonnewreleases #lululemontryon #lululemoncreator #lululemonhaul #lululemongroovepants

More from @megumimurphy

Product placement

Lululemon: (a) it ACTS - the creator is trying on and showcasing various Lululemon clothing items, including tops, pants, shorts, and a jacket. This directly involves operating and displaying the interface/functionality of the clothing. Removing these items would fundamentally change the video. (b) it merely APPEARS - Lululemon logos are visible on tags attached to the clothing. Removing these tags would not change what happens in the video.

On-screen text

lululemon new releases try on

Transcript

like you're running away from your glow and you're unaware of your glow yet it shifts the tides in the bones you talk about stars casually as if they're hanging at your door but you don't see through all the things that I do just to feel close to you I keep warming you like a moon with no clue if you notice the pull of the way I stay true I keep orbiting you like a moon with no clue if you notice the pull of the way I stay true