relax and renew from bar prep with me

@susiesushi5

88.5K followers · usually 37.2K views a post

Views

670.6K

Likes

2.5K

Comments

20

Shares

6

SoundTikTok sound · original sound - susiesushi5

Promoted product

HEMPZ Serene Waters

Help soothe the senses with our Serene Waters Herbal Body Moisturizing Body Lotion enriched with Magnesium. The soothing, sensorial blend of magnesium, arnica, and mineral electrolytes has a zen and tranquil scent.

Why it worked

The video effectively taps into the relatable stress of bar preparation and offers a simple, sensory solution. By framing the lotion as a 'lifesaver' and connecting it to a desirable 'calm summer night' experience, it creates an emotional appeal that resonates with viewers facing similar pressures.

Summary

The creator shares a body lotion from Hempz called Serene Waters as a way to relax and de-stress from bar exam preparation. She describes the scent and how it evokes a calming beach experience, highlighting its hydrating properties and magnesium content.

Structure

1Introduction to bar prep stress
2Introducing Hempz Serene Waters as a lifesaver
3Describing the scent and sensory experience
4

Original caption

This one @Hempz lotion single handily got me through bar prep stress and now you can get it at @target ! #hempzpartner #hempzofficial #target

More from @susiesushi5

Product placement

HEMPZ Serene Waters (body moisturizer): ACTS - its interface (pump dispenser) is operated, it generates a visible result (moisturized skin), someone says what it does for them (relaxes, hydrates). Removing it would change what happens in the video. HEMPZ (brand): ACTS - its product is the focus of the video. Removing it would change what happens in the video. Target (retailer): APPEARS - it is mentioned as a place to buy the product, but its interface is not operated and no visible result comes from it. Removing it would not change what happens in the video.

Call to action

check her out

On-screen text

smells like water lily sandalwood coastal citrus

Transcript

In case you are wondering what I've been doing all summer, bar prep. I think it's time we take a break though, because I am bar prepped out. On the days where bar prep is extremely hard, this is my lifesaver. On the days where bar prep is extremely hard, this is my lifesaver. This is Hempz Serene Waters. Oh my gosh, the notes in this are water lily, sandalwood, and coastal citrus. You guys know I'm a citrus girl down, but this does not give like aquatic. It does not give oceanic. It's more like a cool summer night and you're walking along the beach and you have no thoughts, no care in the world, no stress at all. Your toes are touching the sand, like a little bit of water gets on them. It is beautiful and it makes me feel so grounded. It also has magnesium. It has 48 hour hydration, which means the day before I take the bar, I'm literally going to apply this and I'm going to be hydrated the entire bar exam because who said the bar exam has to be two days? Who said that? This is evil. If you need something to ground yourself, because life is stressful, check her out. Check her out.