After a long day, everyone needs a relaxation routine.

@aligrnt

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Selling · Other Product

OLLY Relaxing Magnesium https://www.olly.com/ ↗

Why it worked

The video succeeds by integrating the product into a relatable, aspirational lifestyle routine rather than presenting it as a standalone advertisement.

Summary

The creator shares her evening wind-down routine, featuring OLLY Relaxing Magnesium gummies as a key component for relaxation. She highlights the benefits of the product and suggests other relaxing activities to complete the routine.

Structure

1Introduction to the need for a relaxation routine
2Introduction of OLLY Relaxing Magnesium
3Explanation of the product's benefits
4Demonstration of other wind-down activities
5Final summary of the routine

Product placement

OLLY Relaxing Magnesium is shown in the creator's hand, in close-up shots of the bottle, and in the background while she journals and lights a candle.

Call to action

You can grab a bottle at retailers nationwide.

Original caption

Adding @OLLY Wellness Magnesium to your wind-down routine is a must. You can grab a bottle at retailers nationwide.

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On-screen text

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Transcript

After a long day, everyone needs a relaxation routine. A wind down is necessary. That's why I love Olly Magnesium. Magnesium citrate supports muscle relaxation and contraction, a healthy nervous system and heart health. It is also better absorbed by the body compared to magnesium glycinate. And you can pick it up at retailers nationwide. Add in some mindful journaling, your favorite tea to slow down, a candle to fill your room with a calming scent, a steamy shower, and some red light therapy. The wind down routine is set.