I'm going out tonight and I want to look like a glazed donut from head to toe.

@pauulinaperez

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SoundTikTok sound · original sound - pauulinaperez

Promoted product

CeraVe Brightening Vitamin C Lotion

CeraVe Brightening Vitamin C Lotion with stabilized vitamin C, visibly reduces the appearance of discoloration, dark spots and patches in just 4 weeks.

Why it worked

The video uses a relatable 'get ready with me' format and a popular beauty trend ('glazed donut skin') to naturally integrate the product as the solution to the creator's specific skin concerns.

Summary

The creator shares her routine for getting ready for a night out, focusing on achieving a glowing look. She demonstrates the application and benefits of the new CeraVe Brightening Vitamin C Lotion to address dull, dry skin.

Structure

1Introduction of the 'glazed donut' look goal
2Explanation of skin concerns (dullness, dryness)
3Introduction of CeraVe Brightening Vitamin C Lotion
4Demonstration of product application and texture

Original caption

we're going out tonight and looking like a glazed donut thanks to the new Cerave Brightening Vitamin C Lotion! little reminder that your body needs skincare too so if your skin has been feeling dry or dull, you have to try it! @CeraVe #CeraVePartner

More from @pauulinaperez

Product placement

CeraVe Brightening Vitamin C Lotion: (a) ACTS — the creator demonstrates applying it to her skin, describes its benefits (brightening, hydration, dark spot reduction), and recommends it as part of her routine. Removing it would change the video entirely as it is the subject of the partnership. CeraVe: (b) APPEARS — the brand name is on the product packaging and in the partner tag. Removing the tag would not change the video's content.

Call to action

Try it, I know you'll love it.

On-screen text

I'm going out tonight and I want to look like a glazed donut from head to toe. I've been trying to be more intentional lately about moisturizing my body because between my vacation tan and the Texas weather my skin has been looking so dull. I'm also a huge CeraVe fan. So when they reached out to partner with me to try their new Brightening Vitamin C Lotion, which visibly brightens skin, helps reduce the look of dark spots and provides 72-hour hydration, I was like, I'll be the judge of that. Feeling and looking glowy just gives me an extra confidence boost and makes the entire look feel complete. And it's safe to say I've been using this ever since I received it. I love that it's lightweight and non-greasy but still leaves my skin looking so hydrated. It has Vitamin C, Niacinamide and three essential ceramides, so it's like skincare for your body. The dullness is completely gone thanks to the Vitamin C. This is the look for tonight and this glow is it. Try it, I know you'll love it.

Transcript

I'm going out tonight and I want to look like a glazed donut from head to toe. I've been trying to be more intentional lately about moisturizing my body because between my vacation tan and the Texas weather my skin has been looking so dull. I'm also a huge CeraVe fan. So when they reached out to partner with me to try their new Brightening Vitamin C Lotion, which visibly brightens skin, helps reduce the look of dark spots and provides 72-hour hydration, I was like, I'll be the judge of that. Feeling and looking glowy just gives me an extra confidence boost and makes the entire look feel complete. And it's safe to say I've been using this ever since I received it. I love that it's lightweight and non-greasy but still leaves my skin looking so hydrated. It has Vitamin C, Niacinamide and three essential ceramides, so it's like skincare for your body. The dullness is completely gone thanks to the Vitamin C. This is the look for tonight and this glow is it. Try it, I know you'll love it.