I love this but I didn't want to keep spending $16

@jtozz19

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SoundTikTok sound · original sound - jtozz19

Promoted product

L'Oreal Infallible Blur Perfection

Why it worked

The creator's honest comparison and clear preference for a slightly more expensive product over a cheaper alternative, coupled with a demonstration of its effectiveness, likely resonated with viewers seeking genuine recommendations.

Summary

The creator compares the L'Oreal Infallible Blur Perfection powder to a Morphe powder, ultimately concluding that the L'Oreal product is superior despite its higher price. She demonstrates using the L'Oreal powder to set her makeup, highlighting its blurring effect and longevity.

Structure

1Introduces a favorite product (L'Oreal powder) and its price point.
2Compares it to a cheaper alternative (Morphe powder).
3Demonstrates applying the L'Oreal powder.
4Praises the L'Oreal powder's performance and longevity.
5

Original caption

Shelby Ann is always right #makeup #shelbyannmakeuproutine #loreal #lorealblurfection

More from @jtozz19

Product placement

L'Oreal Infallible Blur Perfection (acts: used to set makeup, provides a blurring effect, lasts long; removing it would change the makeup application process).

On-screen text

Shelby Ann is always right #makeup #shelbyannmakeuproutine #loreal #lorealblurfection

Transcript

I love this but I didn't want to keep spending $16. L'Oreal Infallible Blur Perfection, the pink. I don't like it. But I don't want to keep spending $16. So I was trying to de-influence myself because I really didn't like spending $14 to $16. And then I get like a dollar off. So whatever. But I'm telling you, this is the best. This is the best. It sets it. It doesn't make you look cakey. This Morphe powder, you do get a lot and it lasts me a lot, a lot longer. And it does the same thing, right? But it really isn't blurring like the L'Oreal. But by far the best. And I will not stray from it again. So tomorrow I'm going to CVS, I'm gonna get my coupon and I'm gonna buy this and I'm gonna get as many as I can whenever I have coupons because I love it. It's literally just the best.

This makes my house smell amazing #lampeberger #thelampstand #cleanhome #volcano